Vietnam tourism promoted in Italy


The Vietnam National Administration of Tourism (VNAT) and the Vietnamese Embassy in Rome, Italy, held a tourism promotion programme in Milan and Rome from October 1-3.

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Vietnam tourism potential

Vietnam has become a major tourist destination since the 1990s, assisted by significant state and private investment, particularly in coastal regions. About 3.77 million international tourists visited Vietnam in 2009 alone.

Popular tourist destinations include the former imperial capital of Hué, the World Heritage Sites of Phong Nha-Kẻ Bàng National Park, Hội An and Mỹ Sơn, coastal regions such as Nha Trang, the caves of Halong Bay and the Marble Mountains. Numerous tourist projects are under construction, such as the Bình Dương tourist complex, which possesses the largest artificial sea in Southeast Asia.

Currently, the formal mission statement of Vietnamese foreign policy is to: “Implement consistently the foreign policy line of independence, self-reliance, peace, cooperation and development; the foreign policy of openness and diversification and multi-lateralization of international relations. Proactively and actively engage in international economic integration while expanding international cooperation in other fields.” Vietnam furthermore declares itself to be “a friend and reliable partner of all countries in the international community, actively taking part in international and regional cooperation processes.”

Vietnam tourism promoted in Italy via Voice of Vietnam

Promote Vietnam tourism in Italy

The event, part of the VNAT national tourism programme 2017, introduced the nation, people and landscapes of Vietnam as well as ties between Vietnam and Italy.

It also allowed businesses of both sides to meet and seek partnerships.

VNAT Vice Director Nguyen Thi Thanh Huong said that Vietnam’s friendly people and stunning landscapes always welcomes foreign friends. Along with convenience and safety, tourists can enjoy diverse tourism products for visitors of all ages, she said.

Within the framework of the event, Huong and Vietnamese Ambassador to Italy Cao Chinh Thien worked with Italian Deputy Minister of Heritage, Culture and Tourism Dorina Dianchi to seek measures to boost bilateral tourism cooperation.

The Italian side pledged to support Vietnam in training experts in museum, while sharing experience in tourism management and operation.

Vietnam tourism promoted in Italy via Communist party of vietnam central committee

Speaking with a Vietnam News Agency correspondent in Rome, Huong said that Italy is a promising market for Vietnam. Since the two countries set up their strategic partnership in 2013, the number of Italian tourists to Vietnam has risen by 10-15 percent each year on average.

In 2016, Vietnam welcomed more than 51,000 Italian visitors, up 72 percent from 2015.  Italian Deputy Minister of Heritage, Culture and Tourism Dorina Dianchi also led a delegation of Italian travel firms to Vietnam to attend the Ho Chi Minh City International Tourism Exhibition last month, she noted.

Huong said that in 2018, on the occasion of the Vietnam-Italy 45th anniversary of diplomatic ties, the VNAT will hold various programmes to introduce Vietnamese tourism in major Italian cities, while exchanging field trips, improving the training of Italian speaking tour guides and diversifying tourism products to meet the demand of Italian visitors.

The VNAT delegation will next visit Spain to introduce Vietnam tourism in Valencia on October 5.

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